More on IP

Patents

Patents are the best known, least understood, most valuable, most complex and most expensive of all intellectual property rights.

A patent is a limited legal monopoly that grants the holder the right to commercially exploit the invention. The patent process protects innovation but the costs and procedures can seem daunting at times.

At ip21 we have a straightforward approach. We break the complex patent process down into manageable blocks both financially and in reporting.

We are increasingly acknowledged as an industry leader in this specialist approach.

Trademarks

The value of a major brand can far exceed that of even the most innovative patent. With today's global brand promotion, a sophisticated treatment of trademark registration, as part of an overall brand launch and management policy, is expected.

This cannot be left in the hands of general advisers. ip21 brings a lateral thinking, focused approach to securing the clients’ interests at each stage. We ensure the optimum spread of cross-class coverage to their core brand registrations.

Design Protection

Everyone overlooks the importance of Design Protection in comparison with the well-known systems of patents & trademarks. Only one company can be the cheapest – the rest must use design.

Design can make you money by allowing your products and services to stand out. It can also save you money by making your systems more efficient. More than 70% of rapidly growing businesses say design is 'integral or significant', while 60% of static companies don't see a role for design. It's that clear.

Design Protection can be relatively inexpensive, secured very quickly and enforced with surprising effect against competitors.