Beyoncé and Jay-Z have yet again been halted in their attempts to Trade Mark their daughter’s name Blue Ivy by the Blue Ivy Corporation, an LA-based events management company that has been in business since 2009.
Beyoncé had originally filed for the Trade Mark ‘Blue Ivy’ back in 2012 shortly after her daughter was born but was eventually denied when the court sided with the events company. Earlier this year Beyoncé tried again, this time applying to register ‘Blue Ivy Carter’ as a Trade Mark, hoping that the added distinctiveness of including her daughter’s surname would ease the path to registration.
Yet again, the Blue Ivy Corporation has objected stating that the singer is simply registering the name to prevent others from using it (something Jay-Z has admitted publicly), and that they do not have a genuine intent to use the name to sell the products that the application lists. These include fragrances, cosmetics, key chains, DVDs, bags, books and even playing cards and video games amongst others. It is not yet clear who will win the second round of this particular battle.
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Richard Jones, Business Relationship Manager for ip21 Ltd.